Use of lisrel in validating marketing constructs interbet dating

The research was partially supported by a grant from to Mr van Trijp for the project “Variety Seeking in Consumer Behavior”. Bagozzi (University of Michigan), Hans Baumgartner (The Pennsylvania State University), and James C.Anderson (Northwestern University), and two anonymous reviewers for their valuable comments on earlier drafts of the paper.

ABSTRACT - It is critical to the survival and growth of a company to build and maintain a long-term relationship between a brand and its target customers.

This study proposes a model which integrates both place attachment and perception of place and examines their effect on the perceived tourism impacts and on residents’ support for tourism development.

Findings suggest that (a) place attachment precedes perception of place; (b) perception of place positively affects perceived impacts and (c) perception of impacts positively affects support for tourism development.

The validity of standardized instruments must be established through repeated application of scales in different contexts and among different population groups.

Leonard-Barton's Voluntary Simplicity Lifestyle Scale was administered to a sample of California and Colorado voters.

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